As iPhone 6S launches, a new Apple TV and iPad Pro steal the show
Today was supposed to be all about the iPhone 6S.
For its splashy product launches over the last three years, Apple has turned to a variety of tricks and “magical" features such as its Siri voice assistant or a fingerprint sensor. One thing was consistent: The new iPhone was always the headliner.
That changed on Wednesday when Apple debuted a new Apple TV streaming-media box and a larger, more work-friendly iPad Pro. Both offer a striking accompaniment to the typical progression of a slightly better, slightly faster iPhone.
More importantly, both products have arrived as the world’s No. 2 smartphone maker is trying to prove that it can sell more than just, well, smartphones. The new Apple TV — that product’s first update in three years — comes as the company looks to re-establish its leadership in the market for streaming-TV boxes, now filled with heavy-hitters such as Google, Amazon and Roku. Likewise, Apple hopes the iPad Pro will inject a little life into its tablet business, where sales have fallen for six consecutive quarters.